Challenge :
Your client is transitioning from a very popular food truck to opening a cafe. The unique selling element is locally-sourced produce/meats/etc. and they focus on a breakfast/brunch menu served 7:30am-3pm, WED-SUN. It is also in a very cool space with indoor/outdoor seating. The client loves the art style dadaism and wants a very creative, yet intuitive/functional menu based on the art style. The cafe is located in Bentonville, AR and was originally the No Name Cafe.
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Where : Harding University
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When : Oct 23, 2024
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Software
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Adobe Illustrator
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Adobe InDesign
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Procreate
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THE IRIS
CAFE
SKETCHES
BRAND IDENTITY
3-D MENU
My final menu is inspired by the dadaist art movement and has a variety of traditional swiss dishes, the country where a large number of dada artists are from. The brand identity is a funky and modern take on the ideals and visuals seen during this reactive art movement.